Health Lottery news release

Eamonn Holmes fronts biggest brand launch this decade

First Draw on ITV1 and Channel 5, October 8^th 2011

                 Exciting new draw-based lottery game has one single good cause - health

                 Biggest brand launch of this decade - £20 million marketing investment

                 Saturday night draw on ITV1 and Channel 5 presented by Eamonn Holmes

                 Tickets on sale 29^th September – First Draw 8^th October

                 £250 million incremental sales opportunity

                 40,000 retailers across Great Britain are signed up

The Health Lottery, an exciting new draw-based lottery game with a top prize of up to £100,000 has been launched today by Eamonn Holmes who will front the draw to be broadcast on ITV1 and Channel 5 each Saturday from 8th October.

Speaking about his involvement with The Health Lottery, Eamonn said: “It’s such a great idea, I am really excited about being part of something that not only makes people smile every week, but also has the ability to change lives in the longer term. Maintaining good health in our communities is of paramount importance. The Health Lottery is a chance to address some of the health issues that are on all of our doorsteps. A huge amount of wonderful work is already undertaken every day in every community to help improve the quality of life for the elderly, to give carers a break or funding support to families affected by dementia. In these difficult economic times The Health Lottery will inject a sizeable amount of new money into that local network, and the projects that are supported will help people live longer, healthier lives.”

Backed by Northern and Shell, The Health Lottery will be supported by the biggest nation wide launch of this decade and an initial investment if £20M in marketing. By the time the first draw takes place, 98% of all adults will have seen The Health Lottery advertised at least 28 times. 1 in 5 outdoor sites have been booked for the launch period and the field sales activation program is one of the biggest seen in recent years.

The fun new lottery provides an easy to understand prize structure with a top prize of up to £100,000. Costing only £1, players simply choose 5 numbers from 50 to enter. Ticket holders matching all five numbers correctly will scoop a top prize of up to £100,000, a life changing amount for most people. Matching 3 numbers correctly wins £50, enough for a good night out whilst matching only four numbers from 50 wins £500! What’s more, no prizes are shared. No matter how many people win, everyone will get the advertised prize.

The premise of The Health Lottery is that 20p from each £1 ticket purchased goes to support local health-related good causes and an estimated £50million will be generated annually. Money raised by The Health Lottery is channelled into carefully selected community focused initiatives across every area of Great Britain. The People’s Health Trust, an independent charity, will oversee the fund-raising strategy by engaging with communities and partners to assess the greatest health needs. The aim is to invest in projects which will make a real long-term difference to communities and can contribute to people living longer healthier lives. The grant strategy is guided by trustees, chaired by Professor Jennie Popay, and the experienced team running the Trust.. Ticket sales projections indicate that the game will generate £50 million a year for health related good causes.

John Hume, Chief Executive, the People’s Health Trust, said: “We will be working directly with communities to identify practical and sustainable ways in which funding from The Health Lottery can have real impacts on health and well-being in communities experiencing significant disadvantages.”

The Health Lottery has just undertaken the biggest field activation programs that Great Britain has ever seen and has successfully signed up an impressive 40,000 retailers.

Tony Holmes, Sales Director, The Health Lottery said: “There is massive excitement and anticipation amongst the 40,000 Health Lottery retailers across Great Britain. This is the biggest product launch of this decade and we are confident that the £20 million marketing investment we are making will drive huge consumer footfall and demand in store. Retailers need to be ready to make the most from this £250 million incremental sales opportunity.”

Retailers will receive 5% commission on sales and 1% on prize payouts (£50 match 3 balls). There is also no risk as it requires no investment, no stock holding, no cash tied up and no additional space needed as it is played through existing e-payment terminals.

Cbeebies: "Songtime"

Catalogue Number:  LTDMG022
Barcode:  5014797710221
Release Date: 22nd November 2010

CBeebies "Song Time" is a 2CD album featuring 50 tracks from the BBC’s popular children’s channel. CBeebies is the largest kids brand in the UK, with over 90 programmes on the channel. 

"Song Time" is set to be a hugely popular album in the run up to Christmas and it makes a perfect stocking filler. Fantastic for entertaining young fans and parents / grandparents can join in and sing along too!

The album has instantly recognisable tracks from the channel including theme tunes from current shows including ZingZillas, LazyTown, Gigglebiz, Show Me Show Me to classics such as Balamory, Tellytubbies and In The Night Garden.

For further information please contact Louise Harris on 01223 41000 or publicity4@quitegreat.co.uk

About CBeebies

CBeebies is the BBC's offering for young children, featuring new and repeated high-quality, largely UK-produced content to educate and entertain our youngest audiences. We produce a mixed-genre portfolio of pre-school and early-school content encouraging learning through play for both girls and boys aged six years and under across our television, radio and online platforms.

CBeebies Digital Channel

At all times modern and fresh in its approach, the CBeebies television channel delivers entertaining programmes underpinned by learning values. The output is packaged to reflect the needs and mood of children starting with upbeat programming in the morning (Get Set Go), moving in to exploring and learning during the day (Discover & Do), followed by entertaining programmes in the afternoon (Big Fun Time), and ending with calming programmes in the evening (Bedtime Hour). Presenters link the elements together to give the channel a relevance and sense of place for the audience. 

Advice for Simon Mayo from Gadget Helpline

Gadget Helpline founder Crispin Thomas was recently on Simon Mayo's BBC Radio 2 show offering some advice and information about Microsoft's new motion-based control system for the X-box, "Connect".

On the show, Crispin offered a full explanation of how the new system works and talked about the reaction to it so far.

If you're interested in finding out more about the Connect system and hearing Crispin's comments, you can download a recording of his interview here.

For more information about Gadget Helpline, just call us on 01223 410000.

Dads just want to be Bond!

To coincide with Father’s Day, GadgetHelpline.com polled 2,000 British fathers on their favourite all-time movie gadgets and devices and it seems that when it comes to gadgets the UK’s male population have one role model who makes all others pale into insignificance – James Bond. 

From the Omega laser watch and exploding pen in Golden Eye, to the vehicle-controlling Ericsson mobile phone in Tomorrow Never Dies, or the Magnetic Rolex Watch in Live and Let Die - all of which topped the poll -  British males seem to want nothing more than to put on 007’s famous tuxedo and thwart the bad guys with one of Q’s ingenious inventions.

“Deep down it seems that British dads want nothing more than to have access to the range of ultra cool gadgets and gizmos developed by Her Majesty’s Secret service and who can blame them,” says GadgetHelpline.com founder Crispin Thomas. “James Bond’s gadgets are cool, exciting and guaranteed to get you out of any scrape you find yourself in - and modern gadget companies should definitely turn to the Bond movies for inspiration.”

Editor’s Notes

• Every year any ever greater number of gadgets come on to the market and although few compare to the ingenuity of those used by James Bond they are increasingly technologically advanced. 
• Leading gadget advice company The Gadget Helpline (www.gadgethelpline.com) has become the UK’s most popular advice line for people who need help getting to grips with the electronic equipment which increasingly dominates the way we live our lives and Gadgethelpline.com asked 2,000 British fathers between 15 April 2010 and 1 June 2010 the following question:

Survey results

“Which high tech movie gadget would you most like to own?”

The top ten was as follows:

1) James Bond, Golden Eye – Omega Laser Watch
2) James Bond Golden Eye – exploding pen
3) James Bond, tomorrow Never Dies – vehicle-controlling Ericsson phone
4) James Bond, Live and Let Die - Magnetic Rolex watch
5) Men in Black – Memory Neutralizer
6) Inspector Gadget – Helicopter Hat
7) Spy Kids – Gadget Watches
8) Star Trek – Transporter
9) Bat Man – Utility Belt
10) Get Smart - Swiss army knife

More information
Crispin Thomas, founder of the Gadget Helpline, is available for interview about a broad range of gadget subjects. If you would like more information on the survey or want to have an interview with Crispin or a spokesperson from the Gadget Helpline please contact Ruth Thomas on 01223 41000 or Ben Titchmarsh on 01223 410000 / ben@quitegreat.co.uk.

Floppeze Pillow delights mothers and parenting magazines

from Babygr8

Every parent knows that when a child is born they will be relying on those around them for support  – but the Floppeze baby and child pillow provides that little bit of extra support and help in the first years of your child’s life. The extensive benefits of the product have been delighting mothers and parenting magazines alike.

Floppeze pillows are custom-designed to create the optimum height and support for breast or bottle feeding, with the added ergonomic benefit of alleviating the back and shoulder pain many mothers experience.

During and after your baby's weaning, the Floppeze comes into its own as a support pillow aiding muscle development and enabling a parent to attain a more upright posture, safe in the knowledge that their baby will be protected by the pillow if they slip backwards or sideways.

The Floppeze is also perfect for 'tummy time' as it helps babies develop neck, back and arm muscles, and it helps promote restful playtime too (for those quieter times when babies want to lie down).

In addition to these great uses, The Floppeze also works fantastically as a conventional yet fun pillow for your toddler affording a wide variety of sleeping positions and as a booster for car and other journeys.

Many parents have even found that the Floppeze becomes such a reassuring presence in a child’s early life that it becomes a child’s treasured comforter and companion from birth right through to nursery, pre-school and beyond.

So whether you would like a little bit of support for your child when they are sleeping, breastfeeding, bottle feeding, burping, laying, supporting or just soaking up the brand new world around them, the Floppeze will give you and your child all the support you need.

The Floppeze pillows have just launched their new range of covers which would look chic in any nursery.The designs include a bang-on trend cow print design and pink, blue and beige polka dot designs. If this wasn’t enough, the pillow is also endorsed by Clare Byam Cook, celebrity breastfeeding guru who has helped the likes of Kate Winslet, Kate Beckinsale, Emma Freud and Helena Bonham Carter amongst many others.

The Floppeze recommended retail price is £26.95. To purchase a Floppeze and see where it is stocked near you, please visit www.pinkanblue.com.

To find out more about the team behind the pillow, to request an interview, to arrange a competition or to review the pillow, call Louise or Vicky at Quite Great Publicity on 01223 410000. You can also email louise@quitegreat.co.uk / vickyberry@quitegreat.co.uk.