Eamonn Holmes fronts biggest brand launch this decade
First Draw on ITV1 and Channel 5, October 8th 2011
Exciting new draw-based lottery game has one single good cause - health
Biggest brand launch of this decade - £20 million marketing investment
Saturday night draw on ITV1 and Channel 5 presented by Eamonn Holmes
Tickets on sale 29th September – First Draw 8th October
£250 million incremental sales opportunity
40,000 retailers across Great Britain are signed up
The Health Lottery, an exciting new draw-based lottery game with a top prize of up to £100,000 has been launched today by Eamonn Holmes who will front the draw to be broadcast on ITV1 and Channel 5 each Saturday from 8th October.
Speaking about his involvement with The Health Lottery, Eamonn said: “It’s such a great idea, I am really excited about being part of something that not only makes people smile every week, but also has the ability to change lives in the longer term. Maintaining good health in our communities is of paramount importance. The Health Lottery is a chance to address some of the health issues that are on all of our doorsteps. A huge amount of wonderful work is already undertaken every day in every community to help improve the quality of life for the elderly, to give carers a break or funding support to families affected by dementia. In these difficult economic times The Health Lottery will inject a sizeable amount of new money into that local network, and the projects that are supported will help people live longer, healthier lives.”
Backed by Northern and Shell, The Health Lottery will be supported by the biggest nation wide launch of this decade and an initial investment if £20M in marketing. By the time the first draw takes place, 98% of all adults will have seen The Health Lottery advertised at least 28 times. 1 in 5 outdoor sites have been booked for the launch period and the field sales activation program is one of the biggest seen in recent years.
The fun new lottery provides an easy to understand prize structure with a top prize of up to £100,000. Costing only £1, players simply choose 5 numbers from 50 to enter. Ticket holders matching all five numbers correctly will scoop a top prize of up to £100,000, a life changing amount for most people. Matching 3 numbers correctly wins £50, enough for a good night out whilst matching only four numbers from 50 wins £500! What’s more, no prizes are shared. No matter how many people win, everyone will get the advertised prize.
The premise of The Health Lottery is that 20p from each £1 ticket purchased goes to support local health-related good causes and an estimated £50million will be generated annually. Money raised by The Health Lottery is channelled into carefully selected community focused initiatives across every area of Great Britain. The People’s Health Trust, an independent charity, will oversee the fund-raising strategy by engaging with communities and partners to assess the greatest health needs. The aim is to invest in projects which will make a real long-term difference to communities and can contribute to people living longer healthier lives. The grant strategy is guided by trustees, chaired by Professor Jennie Popay, and the experienced team running the Trust.. Ticket sales projections indicate that the game will generate £50 million a year for health related good causes.
John Hume, Chief Executive, the People’s Health Trust, said: “We will be working directly with communities to identify practical and sustainable ways in which funding from The Health Lottery can have real impacts on health and well-being in communities experiencing significant disadvantages.”
The Health Lottery has just undertaken the biggest field activation programs that Great Britain has ever seen and has successfully signed up an impressive 40,000 retailers.
Tony Holmes, Sales Director, The Health Lottery said: “There is massive excitement and anticipation amongst the 40,000 Health Lottery retailers across Great Britain. This is the biggest product launch of this decade and we are confident that the £20 million marketing investment we are making will drive huge consumer footfall and demand in store. Retailers need to be ready to make the most from this £250 million incremental sales opportunity.”
Retailers will receive 5% commission on sales and 1% on prize payouts (£50 match 3 balls). There is also no risk as it requires no investment, no stock holding, no cash tied up and no additional space needed as it is played through existing e-payment terminals.