For more information about the project, please visit www.ETCetcetera.org. To arrange interviews with Sonal and Sapna about a project that is expected to really capture the imagination of British teachers and the UK public, please contact Ben Titchmarsh on 01223 403333 or email ben@quitegreat.co.uk.


The Floppeze is also perfect for 'tummy time' as it helps babies develop neck, back and arm muscles, and it helps promote restful playtime too (for those quieter times when babies want to lie down).

In addition to these great uses, The Floppeze also works fantastically as a conventional yet fun pillow for your toddler affording a wide variety of sleeping positions and as a booster for car and other journeys.

Many parents have even found that the Floppeze becomes such a reassuring presence in a child’s early life that it becomes a child’s treasured comforter and companion from birth right through to nursery, pre-school and beyond.

So whether you would like a little bit of support for your child when they are sleeping, breastfeeding, bottle feeding, burping, laying, supporting or just soaking up the brand new world around them, the Floppeze will give you and your child all the support you need.

The Floppeze pillows have just launched their new range of covers which would look chic in any nursery.The designs include a bang-on trend cow print design and pink, blue and beige polka dot designs. If this wasn’t enough, the pillow is also endorsed by Clare Byam Cook, celebrity breastfeeding guru who has helped the likes of Kate Winslet, Kate Beckinsale, Emma Freud and Helena Bonham Carter amongst many others.

The Floppeze recommended retail price is £26.95. To purchase a Floppeze and see where it is stocked near you, please visit www.pinkanblue.com.

To find out more about the team behind the pillow, to request an interview, to arrange a competition or to review the pillow, call Louise or Vicky at Quite Great Publicity on 01223 410000. You can also email louise@quitegreat.co.uk / vickyberry@quitegreat.co.uk.

from Babygr8

Baby Tozies are unique slippers which have been designed to stay on babies’ feet! They are perfect for babies and toddlers aged 0-4yrs old as the soft breathable fleece fabric stretches gently to allow toes to spread and offers maximum flexibility when kicking, crawling and walking.

There are no hard soles to hinder healthy foot growth. Unique Tozie grips on the soles combine to make a perfect non-slip sole which is ideal for toe-gripping babies and toddlers learning to walk and lessens accidents on slippery floors. A gently-elasticated ankle with front velcro fastening ensures a snug and perfect fit. Most importantly, these innovative slippers keep your lil' one's feet warm all year round and at £12.50 a pair they are really budget-friendly. 

Cozie Warmers who make Baby Tozies also sell a whole range of products including wheat bags and microwavable cuddly toys.

Tozie Slippers come in the following sizes and prices:

• Baby Extra Small (Premature/Small Newborn) - £12.50
• Baby Small (shoe Size 1) Approx. Age 0-3 Months - £12.50
• Baby Medium (Shoe Size 2/3) Approx.Age 3-9 Months - £12.50
• Baby Large (shoe Size 4/5) Approx. Age 9-18 Months - £12.50
• Baby XLarge (Shoe 6/7) App.Age 18-30 Months - £12.50
• Baby XXL (Shoe 8/9)  App.Age 3-4 years - £12.50

For further information please contact Sereene at Quite Great on 01223 410000 or email sereene@quitegreat.co.uk.

You can also visit www.coziewarmers.co.uk

from Babygr8

"Imagine wearing something that could change the world. That is how my five-year-old views his Golden eagle T-shirt from Animal Tails, and he may be right. The company has a strict ethical policy ensuring that everything from the production line to the supply chain meets stringent international standards. T-shirts have pictures of endangered species and come with tags explaining an animal’s plight, while a slice of the profits goes to animal causes. All this for £16.50 – and they are hard-wearing and comfortable, too."
Daily Telegraph Magazine

With families now becoming more environmentally aware than ever before, organic and ethically produced children’s clothing company Animal Tails have been leading the way in their quest to produce beautiful clothes with an important educational message behind them. They have just launched a new winter range that features some of the world’s most endangered species including the Polar Bear and the Snow Leopard.

The Animal Tails collection serves to educate young people on the dangers facing these animals. Included in the Animal Tails collection are the Asian Elephant, Siamese Crocodile, Leatherback Turtle, Luna Moth and many more. With each item of clothing comes a story label written to the child from the perspective of the animal featured, with fun and amazing facts about the animal, and ultimately why it is endangered and what young people can do to help.

Animal Tails was founded in 2006 by artist and designer Annette D’Oyly. The collection is UK Soil Association certified under the Global Organic Textile Standard (GOTS), which assures that the garments are, not only organic, including all the dying process and silk screen inks used, but also ethically manufactured.

"We want to engage children’s’ interest through beautiful colours and designs and fun stories but also serve to educate in a way that captures a child’s imagination and gets them interested in an important issue."

The collection is available online and stocked in 50 places across the UK and internationally, including Fenwick’s of Newcastle and the National Maritime Museum.

With Christmas approaching pre orders have been rolling in for the Polar Bear and Snow Leopard designs and these items are wonderful for Christmas gifts.

For more information on Animal Tails please visit their website, - www.animaltails.co.uk - which shows the full range of clothing for babies and children which include t-shirts and rompers.

For press enquiries please contact Vicky or Sereene at Quite Great Publicity on 01223 410000 or email vicky@quitegreat.co.uk/sereene@quitegreat.co.uk 

This led to Gadget Helpline registering a variety of other domains - including bizaare web addresses such as www.gajithelpline.co.uk, www.gagetthelpline.co.uk and www.gagithelpline.co.uk - to counter a potentially huge loss in revenue.

"Although search engines do have a default alert which asks online users if they meant to spell a word in a particular way, we were finding a huge drop-off amongst the younger users, which we calculated could impact on our business annually to the tune of £150,000," says Crispin Thomas.

"According to our research, 18-21 year-olds misspelt 'gadget' 28% of the time; 21-30 year olds were better, with around 15% misspelling the word; and the 30-50 year old age group relatively rarely misspelt the word, with only 3% spelling it incorrectly. But we have decided to cater for all these groupings by creating misspelt domain names. The results for our company have been fantastic and we highly recommend other businesses in the UK do the same."

Gadget Helpline's research points to a worrying spelling trend amongst people in their late teens and early twenties, and the misspelling of company names could potentially cost the online economy millions of pounds at a conservative estimate. With the UK's economy currently in recession, businesses that trade online may need to adapt their trading methods to counter spelling shortcomings.

For more information and to arrange an interview with Crispin Thomas from the Gadget Helpline, please contact Ben Titchmarsh on 01223403333 / ben@quitegreat.co.uk

More information about the Gadget Helpline and Crispin Thomas

Crispin Thomas, the founder of the Gadget Helpline and TMTI (Talk me through it) is an Ernst & Young Regional Entrepreneur of the Year and his phenomenally successful companies are at the forefront of advising the British public on how to get the most out of devices such as mobile phones, MP3s, DVD players and sat navs.

In essence, The Gadget Helpline offers consumers and companies a cure for the growing phenomenon that can best be described as "gadget rage."

Since its creation in September 2007, The Gadget Helpline has become the UK’s most popular advice line for people who need help getting to grips with the electronic equipment which increasingly dominates the way we lead our lives.

Crispin first made his name after phenomenal success in the mobile phone industry but after finding that even many of the people behind the launch of mobile phones were not sure how to work them he had a Eureka moment and The Gadget Helpline and its business-to-business offshoot TMTI -"Talk Me Through It" - were born.

The Gadget Helpline is a subscription-based help club for people to have one telephone number they can call to cover tech support for all their gadgets. The company’s experts answer questions on a vast array of technical difficulties people experience and has proven hugely successful as it taps into the bewilderment felt by many Britons, especially the over-30s, over the mass of high-tech gadgets.

Companies find that enabling their customers to ask questions directly to real people is a great way to combat return volume; The Gadget Helpline acts as a "returns doctor" so people don’t unnecessarily return devices such as iPhones, Wiis, Mac Books, and TomTom systems believing them to be faulty.

But in a broader sense The Gadget Helpline has proven so popular because it taps into a deep-seated problem that many people experience when using the modern world’s indispensible tools.

Find out more online:

Gadget Helpline: www.gadgethelpline.com
TMTI: www.tmti.net

• The FilmOn HDi codec, uses H264 compression and can deliver a HDi broadcast quality picture to all mobile devices and can deliver up to 720p video.
• Premium content can be billed to the mobile phone anonymously or by card. 
• The FilmOn HDi player launched with 205 users and has now been downloaded more than 3,500,000 times and has delivered more than 19,208,000 hours of streaming content. Current viewing figures show 775,810 HDi users watching an average of 37 minutes of content per session. 
• FilmOn.com has deals in place with Turner Broadcasting, Paramount, Playboy and more and a library of more than 13,000 films, approximately 70% of which are offered free.

TRAAKiT is a revolutionary new satellite alerting device which gives you peace of mind by keeping watch over almost anything you want and alerting you if it is moved.

No other product on the market provides a greater level of security, reliability, functionality and flexibility and the concept is simple. You decide the boundaries where you want your ‘prized possession’ to be within via PC or mobile phone. The TRAAKiT computer system then sets up a ‘Virtual Fence’ which monitors the prized possession for you and you can watch your TRAAKIT’s progress on a minutely detailed online mapping system. 

If the position of your TRAAKIT is moved outside the Virtual Fence, the host computer alerts you of this by sending a text message and an email. The TRAAKiT monitor will then send its position to the host computer every 5 minutes meaning you can see precisely where your possession is going and act accordingly.

The Brainchild of British invention entrepreneurs David Clayton and Tim Young, the TRAAKiT service is primarily aimed at protecting equipment such as tractors, motor mules, quad bikes, classic cars and motor bikes, horse boxes, vans, lorries, caravans, camper vans, trailers, expensive tools and machinery, laptops, cameras and golf clubs but the uses it is put to grows by the day. To demonstrate the product’s versatility in the coming months, the Traakit will be used to plot the paths of teams in extreme sport marathons, a band on tour and even a backpacking gap year student!
Whatever you wish to use it for, TRAAKiT enables you to follow something you are interested in every step of the way and the beauty of the system is also that it can be swapped from one prized possession to another, giving you protection on a number of assets. 

Finally Bond-esque technology has arrived in the hands of the ordinary consumer and whatever you wish to protect and safeguard you can rest easy in the knowledge that with TRAAKiT your possessions are being watched over and are in safe hands.

For more information about this remarkable innovation and the people behind it, please go to www.traakit.co.uk. A TRAAKiT TD1 monitor is £273.50 including vat and delivery in the UK and a monthly service contract costs £14.85 per month.  For a limited period of time there is a launch discount of 25% on the service charge provided that the contract is paid in full when ordering the monitor. Devices can also be hired for £50 per month for UK operation and for £52 including VAT for worldwide operation.

For more information call Ben Titchmarsh on
01223 410000 or email ben@quitegreat.co.uk.

Crispin is an Ernst & Young Regional Entrepreneur of the Year and his phenomenally successful companies The Gadget Helpline and TMTI (Talk me through it) are at the forefront of advising the British public on how to get the most out of their gadgets. Now he is moving into telling people how it is with his latest DemoDone enterprise and the concept is simple.

Much like the pricing structure used in 'ad word' campaigns run by the world's most successful search engines, companies who sign up with DemoDone pay no upfront cost for the production of their video clips.

Instead DemoDone script, deliver and produce a high quality film to a company's exact specifications that succinctly showcases and explains a company or product on a 'pay per view' basis. As a result the Demodone cost reflects the views a company has had, so the higher the views the greater the interest that is being taken in the brand and the cost reflects the success of the video.

As part of the package, the video clip is then uploaded onto YouTube and other popular online video channels and companies are charged 20 pence (excluding VAT) per view for the first 10,000 times the video is watched and there after a charge of 5 pence per view.

All views are verified by an independent stats system and in the event that views to the value of £1000 plus vat are not delivered to DemoDone after 6 months of the film going live then a nominal charge of £1000 plus vat  is payable as a minimum traffic charge. This means that companies can monitor how successful their online video communications are proving and in effect have a 'free' video that they can upload onto their website, tag in their emails, send to customers in e-newsletters or use it anywhere to promote business. Demodone also has its own hosting platform for the films themselves.

With no initial risky outlay on getting the video produced, DemoDone then pays for itself in terms of new business leads and customer satisfaction feedback that will result from the increased levels of exposure. This new business model looks set to transform the corporate communications market.

"We've taken the Adwords model and applied it to video and early feedback we've received from companies is that they love the DemoDone concept. If the internet had had the bandwidth when we all made our websites we would have had a film made. It's the only really effective way to get your message across.

You can view clips at www.demodone.com" says DemoDone founder Crispin Thomas. "Studies have shown that online videos are a superb way of connecting companies with their clients and customers and, now that internet band widths have increased, DemoDone online clips are a low cost way of getting something that's very effective."

To learn more about DemoDone and to arrange an interview with Crispin Thomas, Managing Director of DemoDone, please contact Ben Titchmarsh at ben@quitegreat.co.uk or call him on 01223 41000.